Client: Global Corporate Challenge
Date Completed: May 2007

The Global Corporate Challenge (GCC) project allows 23,000 participants to track their daily progress on a virtual journey around the globe. Their journey is measured by number of steps, which are tracked on pedometers worn by the participants.

The Web site's objectives were to:

• create a sense of community
• build an entertaining and engaging user experience
• increase participation
• improve mapping systems and imagery

 

Solutions and outcomes:

The solution relies on the integration of Google maps combined with the sophisticated use of Macromedia Flash to create a dynamic interface that supports daily traffic in excess of 20,000 visitors.

In the 2005 Global Corporate Challenge there were over 1,000 teams who walked in excess of 10 billion steps. In 2006 there was a 500% increase in participants from the 2004 event. In 2007 GCC have yet again increased participants to 23,000 (3311 teams). The response to additional features such as the community section was amazing with over 5000 stories and profiles submitted in the first few days.

Features:

• The heart of the 2007 site is the world map, which allows teams to track their progress as they enter their daily step count.
• Using Google maps to enable location tracking, dynamic distance calculations and multiple team plotting
• A new community section that has provided a space for GCC participants to voice their stories and display custom profiles and images.
• As each new region of the world is reached, new content is unlocked revealing images and data about the location.
• Detailed statistical information is shown in tabular and bar-graph format, allowing participants to cross-reference their performance with other teams within their company, as well as all teams competing in the challenge.
• Leaderboard that displays teams' overall performance and their shift in position.